Case study
It’s something every incumbent has to deal with these days: disruptors eating your lunch. Time for this Media giant to win back market share.
Initiating a new direction.
Our client was seeing their viewing times and in correlation, their advertising income decline at an alarming rate. Meanwhile, American Netflix was able to attract 40 million viewers worldwide. As a consequence, RTL took a majority stake in the online film rental platform Videoland. With the aim of developing it, in a short time, into a successful local competitor to Netflix.
Good plan, but how do you get the ball rolling?
Start with a small, agile inhouse team.
In the initial phase, despite what many other corporations seem to think, it is unnecessary to have a large team. So, with a small team ONBRDNG set out by focusing on:
After nine months, the small team experienced an expansion to 25, (only <1% of Netflix's number). Three months later, the completely revamped platform was launched; on Smart TV, Mobile (Android/iOS), Playstation, Apple TV and web almost simultaneously. After the successful relaunch, the team remained responsible for activating users, decreasing churn and increasing overall customer satisfaction (NPS).
After several years in pursuit of the great disruptor, a turning point was reached. The team launched a number of new features ahead of Netflix: The hunted became the hunter.
Success makes the noise.
ONBRDNG helps ambitious leaders accelerate digital growth. Get the support you need to turn strategy into action today. We are digital actionists, ready to help.
“The team at ONBRDNG had the challenger mentality that RTL so desperately needed at the time. Not only are they excellent substantive product geeks, with a vast understanding of technology, they also have the ability to translate that knowledge into a strategy and mobilise the necessary elements within an existing organisation. Patrick and his team are completely honest and aim for the best possible outcome. The project was constantly evaluated, so RTL never faced any unforeseen costs or surprises. Except for the speed with which they were ultimately able to realize the project.”
AMSTERDAM
LONDON
