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Find fitting technology

On this page we share our insights, knowledge and some helpful resources to help you find fitting technology.

Technology suitable for constantly changing customer needs:

Customer behavior is constantly changing, forcing you to become adaptable. Your technology should facilitate and accelerate this. Let legacy systems and vendor lock-ins not limit your growth.

“If you found yourself relying on a vendor that offers features that are not offered by any other vendor, and to build the same features in house would take too much work – then the vendor doesn’t lock you in, they are just offering a superior solution.”
– Yotam Manor

The fundamental blogs

Ideas worth sharing

With Customer Data Platforms, One-to-One Personalization Is Within Reach

Read BCG

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.

Not invented here, revisited

Read The Engineering Manager

The not invented here mindset leads to needless reinventing of the wheel. But under what situations is it the correct choice to go it on your own?

Machine learning debunked

Watch YouTube

Teresa Torres speaks about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.

A look into the future. Breakthrough tech for 2020.

Read MIT Technology Review

MIT’s annual list of technological advances that they believe will make a real difference in solving important problems. They look for those breakthroughs that will truly change how we live and work.

Digital Transformation Is Not About Technology

Read Harvard Business Review

Most digital technologies provide possibilities for efficiency gains and customer intimacy. But if people lack the right mindset to change and the current organizational practices are flawed, technology will simply magnify those flaws. Read these five key lessons.

Separating The Risk Of Vendor Lock-In From Migration Costs

Read Medium

Having a clearer grasp of when a risk is associated with vendor lock-in, and when it is associated with migration costs, will definitely help you make better choices.

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Relevant books

Our recommended reads about Building Great Products

Inspired – How to Create Tech Products Customers Love

Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.

Lean Analytics

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management. 

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.

The Lean Product Playbook
Looking for a practical and structured approach on how to apply Lean Startups concepts? Read this valuable how-to guide to create successful products.

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