The formula:
To build great products, you need to understand people. Because people aren’t about solutions, they’re about relief. These are the 4 dimensions of a great product:
Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management.
How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.