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On this page we share our insights, knowledge and some helpful resources to help you kickstart getting the right insights.

Data-driven vs Data-informed

Stop striving to be ‘Data-driven’ and embrace Data-informed decision making. Why is this our preferred approach? Because decisions shouldn’t be solely based on quantitative data. Combining user research, your own personal experience and intuition with data will ensure you are able to make informed decisions that will improve your product.

“The analysis of data will not, by itself, produce new ideas.”
– Edward de Bono

Our key learnings

Other ideas worth sharing

Why you should be Data-informed and not Data-driven

Read post on hackernoon

In this internet era, data has become a key component of companies decision-making frameworks. However, how you use data in your decisions is critical for your product’s success or failure: an intriguing post by Uzma Barlaskar.

Never start with a hypothesis

Read Towards Data Science

A surefire way to set yourself up for failure is to start with the hypotheses rather than the actions. Cassie Kozyrkov, Head of Decision Intellegence at Google has provided us with this step-by-step guid on how to get it right.

The Building Blocks of a Data-Informed Company

Read on Medium

An insightful article written by Sequoia Capital’s Data Science team. They explain how to build world-class data-informed companies, able to create an impact using data and obtain full potential out of product analytics.

Why Too Much Data Is A Problem And How To Prevent It

Read on Forbes

In this interview Sara Spivey, CMO of Bazaarvoice shares her thoughts: “Data saturation is everywhere. We’ve often had the belief that more is better; however, that actually isn’t true in the case of data”.

Build winning teams

Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.

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Books we recommend


An International bestseller by Hans Rosling about the potential for human progress, when we focus on facts rather than our inherent biases. Must-read!

Lean Analytics

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management. 

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