Data-driven vs Data-informed
Stop striving to be ‘Data-driven’ and embrace Data-informed decision making. Why is this our preferred approach? Because decisions shouldn’t be solely based on quantitative data. Combining user research, your own personal experience and intuition with data will ensure you are able to make informed decisions that will improve your product.
Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.
An International bestseller by Hans Rosling about the potential for human progress, when we focus on facts rather than our inherent biases. Must-read!
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management.