Data-driven vs Data-informed
Stop striving to be ‘Data-driven’ and embrace Data-informed decision making. Why is this our preferred approach? Because decisions shouldn’t be solely based on quantitative data. Combining user research, your own personal experience and intuition with data will ensure you are able to make informed decisions that will improve your product.
Read post on hackernoon
In this internet era, data has become a key component of companies decision-making frameworks. However, how you use data in your decisions is critical for your product’s success or failure: an intriguing post by Uzma Barlaskar.
Read Towards Data Science
A surefire way to set yourself up for failure is to start with the hypotheses rather than the actions. Cassie Kozyrkov, Head of Decision Intellegence at Google has provided us with this step-by-step guid on how to get it right.
Read on Medium
An insightful article written by Sequoia Capital’s Data Science team. They explain how to build world-class data-informed companies, able to create an impact using data and obtain full potential out of product analytics.
Read on Forbes
In this interview Sara Spivey, CMO of Bazaarvoice shares her thoughts: “Data saturation is everywhere. We’ve often had the belief that more is better; however, that actually isn’t true in the case of data”.
An International bestseller by Hans Rosling about the potential for human progress, when we focus on facts rather than our inherent biases. Must-read!
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management.
Build high performing teams
Build great products
Fitting technology
AMSTERDAM
LONDON
