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Use technology right

Technology suitable for constantly changing customer needs

Customer behavior is constantly changing, forcing you to become adaptable. Your technology should facilitate and accelerate this. Let legacy systems and vendor lock-ins not limit your growth.


Is your technology stack future-proof?

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Read, Watch, learn..

With Customer Data Platforms, One-to-One Personalization Is Within Reach

• 6 min read

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.

Not invented here, revisited

• 5 min read

The not invented here mindset leads to needless reinventing of the wheel. But under what situations is it the correct choice to go it on your own?

Digital Transformation Is Not About Technology

• 6 min read

Most digital technologies provide possibilities for efficiency gains and customer intimacy. But if people lack the right mindset to change and the current organizational practices are flawed, technology will simply magnify those flaws. Read these five key lessons.

Machine learning debunked

• 22 min watch

Teresa Torres speaks about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.
A look into the future. Breaktrough tech for 2020.

• 10 min read

MIT’s annual list of technological advances that they believe will make a real difference in solving important problems. They look for those breakthroughs that will truly change how we live and work.

Separating The Risk Of Vendor Lock-In From Migration Costs

• 6 min read

Having a clearer grasp of when a risk is associated with vendor lock-in, and when it is associated with migration costs, will definitely help you make better choices.

What we do for

technology leaders everyday

Just some examples of how we can help

Video on demand costs savings

Reviewed and (re-)designed a Video On Demand setup from ingest to playout and realised a total cost saving of 40% within 3 weeks.

Unlock a marketing technology stack

We unlocked a marketing technology stack by detaching Salesforce in 6 months.

If you found yourself relying on a vendor that offers features that are not offered by any other vendor, and to build the same features in house would take too much work — then the vendor doesn’t lock you in, they are just offering a superior solution.

Yotam Manor

Now learn to
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