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Use technology right

Discover our tips, tools and guides 

Technology suitable for constantly changing customer needs

Customer behavior is constantly changing, forcing you to become adaptable. Your technology should facilitate and accelerate this. Let legacy systems and vendor lock-ins not limit your growth.


Is your technology stack future-proof?

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Read, Watch, learn..

Helpful technolgy resources we found on the www

Machine learning debunked

• 22 min watch

Teresa Torres speaks about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.
A look into the future. Breaktrough tech for 2020.

• 10 min read

MIT’s annual list of technological advances that they believe will make a real difference in solving important problems. They look for those breakthroughs that will truly change how we live and work.

With Customer Data Platforms, One-to-One Personalization Is Within Reach

• 6 min read

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.

Not invented here, revisited

• 5 min read

The not invented here mindset leads to needless reinventing of the wheel. But under what situations is it the correct choice to go it on your own?

Digital Transformation Is Not About Technology

• 6 min read

Most digital technologies provide possibilities for efficiency gains and customer intimacy. But if people lack the right mindset to change and the current organizational practices are flawed, technology will simply magnify those flaws. Read these five key lessons.

Separating The Risk Of Vendor Lock-In From Migration Costs

• 6 min read

Having a clearer grasp of when a risk is associated with vendor lock-in, and when it is associated with migration costs, will definitely help you make better choices.

Why Too Much Data Is A Problem And How To Prevent It

• 5 min read

Data saturation is everywhere. We’ve often had the belief that more is better; however, that actually isn’t true in the case of data. The rapid rise in our ability to collect data hasn’t been matched by our ability to support, filter and manage the data.

What we do for

technology leaders everyday

Just some examples of how we can help

VOD Costs savings

Reviewed and (re-)designed a Video On Demand setup from ingest to playout and realised a total cost saving of 40% within 3 weeks.

Unlock a marketing technolgy stack

Unlocked a marketing technology stack by detaching Salesforce in 6 months.

Review, unlock & optimise a technolgy stack

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Train a machine learning model

Some things are complicated and time intensive. We can train a machine learning model to take over some parts of your….

From data to insights to action

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Is your technology enabling or holding you back?

Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.

Book now

Reading list

Our recommendations to build great products

Inspired – How to Create Tech Products Customers Love

Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.

Lean Analytics

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management. 

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.

The Lean Product Playbook
Looking for a practical and structured approach on how to apply Lean Startups concepts? Read this valuable how-to guide to create successful products.

If you found yourself relying on a vendor that offers features that are not offered by any other vendor, and to build the same features in house would take too much work — then the vendor doesn’t lock you in, they are just offering a superior solution.

Yotam Manor

Now learn to
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