We’ve been helping multi-brand media companies making the right decisions for almost 20 years. In times of growth AND crisis. From our experience we have learned 5 steps a multi-brand media company needs to take to make the right choices. To increase impact you need a better overview of your media portfolio. Follow these steps to get this overview.
Make better decisions
So now you have an overview of your touchpoints and how they are performing. In our experience, you are now able to make better choices. We know, this looks like a quick and dirty process. Obviously, you can always make better analyses. But in our experience speed is key. And taking more time isn’t going to enable you to make better decisions.