Stop striving to be ‘Data-driven’ and embrace Data-informed decision making. Why is this our preferred approach? Because decisions shouldn’t be solely based on quantitative data. Combining user research, your own personal experience and intuition with data will ensure you are able to make informed decisions that will improve your product.
On this page, we share our insights, knowledge and some helpful resources to help you better evaluate and make observations on your business.
Collecting data is simple, many organisations do way too much of it. We filter, curate and connect your data to give you straight forward answers to common business questions (eg. LTV, NPS and churn). In addition, we provide the answers to the more complex questions (such as; how can we improve our North Star metric?). When you’re properly informed by the data, you can focus on purely making the decisions. The data can be prepared for execution by the appropriate teams and systems. Case by case, we will make your data work for you.
We recommend these great reads to inspire better insights
This book explains how to validate your initial idea, find the right customers, decide what to build, monetise your business and spread the word. A must-read for everyone in Product Management management.
Edward De Bono