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Build great products

Discover our tips, tools and guides 

The formula

To build great products, you need to understand people. People aren’t about solutions, they’re about relief. The 4 dimensions of a great product:

  • Meets customer needs, solves a real problem
  • Exceeds customer expectations
  • Is easy to use
  • Has a good value/price

On this page we share our insights, knowledge and some helpful resources to help you getting the right solution. Enjoy!

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Read, Watch, learn..

Helpful resources we found on the www

Introduction to Modern Product Discovery

• 36 min watch

Teresa Torres speaks about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.
The formula for Product-Market fit

• 117 min watch

Superhuman CEO Rahul Vohra shares the formula for his Product-Market Fit engine. Understanding the needs of the people that really matter. A must-watch! Or read this article.

Empowering Development Teams

• 5 min read

5 tips from Roman Pichler to empower teams that are happier, create better products, and allow you, the person in charge of the product, to spend more time on product discovery and strategy..

Don’t Just Sell Stuff — Satisfy Needs

• 2 min watch

The best product teams adopt a continuous mindset when it comes to discovery. This map lays out the activities of successful continuous discovery.

Continuous Discovery Activity Map

• 2 min read

The best product teams adopt a continuous mindset when it comes to discovery. This map lays out the activities of successful continuous discovery.

Train your Product teams

Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.

Book now

Reading list

Our recommendations to build great products

Inspired – How to Create Tech Products Customers Love

Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.

Lean Analytics

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management. 

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.

The Lean Product Playbook
Looking for a practical and structured approach on how to apply Lean Startups concepts? Read this valuable how-to guide to create successful products.

“Making products for your customers is far more efficient than finding customers for your products”

Seth Godin

Now learn to
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