To build great products, you need to understand people. People aren’t about solutions, they’re about relief. The 4 dimensions of a great product:
✓ Meets customer needs, solves a real problem
✓ Exceeds customer expectations
✓ Is easy to use
✓ Has a good value/price
On this page we share our insights, knowledge and some helpful resources to help you kickstart building great products. Enjoy!
Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.
Our recommended reads about Building Great Products
Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management.
How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.