To build great products, you need to understand people. People aren’t about solutions, they’re about relief. The 4 dimensions of a great product:
✓ Meets customer needs, solves a real problem
✓ Exceeds customer expectations
✓ Is easy to use
✓ Has a good value/price
On this page we share our insights, knowledge and some helpful resources to help you kickstart building great products. Enjoy!
• 8 min read
It may seem like the right way, but investing in data & tech to understand your customers can lead to your organisation becoming less customer centric. Read why..
• 5 min read
• 2 min read
The best product teams adopt a continuous mindset when it comes to discovery. This map lays out the activities of successful continuous discovery.
• 3 min read
Vincka talks about do’s and don’ts and the importance of good product images in any e-commerce environment.
• 2 min read
You only have one chance at a good first impression. So, take another very critical look at the (mobile) user experience of your webshop. It should make the best possible impression for those interested.
Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.
Our recommended reads about Building Great Products
Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management.
How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.
Seth Godin
AMSTERDAM
LONDON
