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Build great products

The Formula

To build great products, you need to understand people. People aren’t about solutions, they’re about relief. The 4 dimensions of a great product:

   Meets customer needs, solves a real problem
  Exceeds customer expectations 
   Is easy to use 
   Has a good value/price 

On this page we share our insights, knowledge and some helpful resources to help you kickstart building great products. Enjoy!

How mature is your product organization?

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Read, Watch, learn..

Does your innovation meet your customer needs?

• 8 min read

It may seem like the right way, but investing in data & tech to understand your customers can lead to your organisation becoming less customer centric. Read why..

Empowering Development Teams

• 5 min read

5 tips from Roman Pichler to empower teams that are happier, create better products, and allow you, the person in charge of the product, to spend more time on product discovery and strategy..
Continuous Discovery Activity Map

• 2 min read

The best product teams adopt a continuous mindset when it comes to discovery. This map lays out the activities of successful continuous discovery.

Don’t Just Sell Stuff — Satisfy Needs

• 2 min watch

Theodore Levitt’s classic theory says that an industry is a customer-satisfying process, not a goods-producing process..

Online Product Images: How it should and shouldn’t be

• 3 min read

Vincka talks about do’s and don’ts and the importance of good product images in any e-commerce environment.

If they had only Made it About You

• 2 min read

You only have one chance at a good first impression. So, take another very critical look at the (mobile) user experience of your webshop. It should make the best possible impression for those interested.

Train your Product teams

Our in-company training by the world’s leading experts gives you everything you need to succeed. Also available as Virtual Classrooms or On-Demand video courses.

Learn more

Reading list

Our recommended reads about Building Great Products

Inspired – How to Create Tech Products Customers Love

Product management guru Marty Cagan has written a great followup to his first edition of “Inspired”. In this edition, he provides valuable tips and examples in relation to product discovery and delivery.

Lean Analytics

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. A must-read for everyone in Product management management. 

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down? Read this bestseller by Nir Eyal on consumer psychology, healthful habits, consumer design and neuroscience.

The Lean Product Playbook
Looking for a practical and structured approach on how to apply Lean Startups concepts? Read this valuable how-to guide to create successful products.

Making products for your customers is far more efficient than finding customers for your products

Seth Godin

Now learn to
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